Zara Home redesign (ui/ux case study)

PROJECT OVERVIEW

This is a case study project.

With the pandemic and people staying home, everyone is paying more attention to their personal space and the influence of interior design. The Zara Home brand offers affordable and stylish lifestyle options.

The store provides in-store and online shopping options. The online platform is convenient for users who want to research their products before purchasing. In this case study, we have made adjustments to the website layout to make the online experience more accessible and user friendly.

MY ROLE

UI/UX • Branding

MY TOOLS

• Competitor Analysis
• User Research

WHAT IS THE PROBLEM?

•User cannot naturally browse through products and see a range of items online as they would in store

• There is an overload of online shop competitors

SOLUTION

•Create a user experience where shopper can research and browse items easily

•Provide a memorable and unique online shopping experience

User Persona

We are using a persona who is nearly 30, just married, working at home quite a lot, aim for comfortable but stylish.

USER’S PAIN POINTS

•Looking for quality but with interesting details and textures

•Prefers a smooth and easy online shopping experience